How to Explain Analytics Engineering to Friends & Family

I have been working as an Analytics Engineer for the past 17 months at a fast-paced consultancy. We deliver complex, end-to-end solutions to some of the biggest clients across telecommunications & retail. That’s the part I love.

The part I don’t love so much is how hard it often is for me to explain to my friends and family what it is that I actually do at work. Those who don’t work in tech equate every response to - “So, you work in IT”. That sounds fair to me, because generalization is at times quite useful. But, what if I told you…